Setting up a high-quality, regularly updated blog is one of the best things you can do for your online presence.

 

Writing Your First Blog Post

Not only does a blog provide added-value content for your target audience, and social media fodder to drive people to your website, but it is also great for SEO.

But before you get going with your first blog post, there is one key question to ask yourself. Namely – do you have the resources to create and maintain a blog? If the answer is yes – read on for our insights on how to write a good first blog post.

 

Ideas for Your First Blog Post

Our fundamental rule for blogging is – do not write for the sake of writing. Only ever write if you have something to say.

The true purpose of a blog is to share content, ideas and information of value. Ask yourself – what insight do I have to offer?

• Introduce yourself and your industry
  Without taking the, ‘my name is’ approach, introduce your readers to who you are, what you stand for and set the tone for what they can expect from the blog going forward.
• Utilise your and your team’s knowledge and expertise
  This is uniquely yours and it is valuable. Try interviewing your team members or asking them to guest blog.
• Share information that people will want to read
  Use research tools such as Answer The Public and Google Trends to understand what topics are likely to engage your target readers.

Read More: How to Get Good Guest Bloggers

 

First Blog Post Template

When thinking about how to structure your first (and subsequent) blog posts, there are a few key characteristics to consider. These make posts easier to read and engage with, and keep Google happy:

1. Short sentences and paragraphs
2. Numbered and bulleted lists
3. Headings and subheadings

To help you visualise how this might work in practise, we have drafted a template for your first blog post.

First Blog Post Title

Compelling titles are also key to getting your audience to view your post and read on. Good blog post titles tend to use:

• Numbers e.g. “8 Key Steps To…”
• Questions e.g. “How To Get…”
• Hooks e.g. “The X You Need To Know”

 

Best First Blog Post Examples

As far as first blog posts go, this one from Brewgooder is pretty great. Not only does it boast eye-catching visuals and an on-brand colour palette, but its subheadings and short paragraphs make for easy reading.

Read More: Brand Copywriting FAQs: Our Easy Answers

 

By taking each of these points into consideration and incorporating them into your content, you’ll give your first blog post the best chances for success. If you need some support to strategise your blog, plan out its content and find quality guest bloggers, then get in touch.