Words have the power to make or break your business That’s why we create #wordclass content
Do you want words that get lost in the noise or words that cut through and make their mark? The William Agency is a specialist editorial and branded content marketing agency, exclusively using the power of the written word to grow your business and tell your stories.
All our writers, consultants and content marketing specialists have backgrounds in news and magazine journalism, giving them a unique perspective on storytelling and engaging readers.
The William Agency works with clients to transform brand communications, introduce and monitor content marketing strategies and overhaul social media marketing.
Words have the power to make or break your business. That’s why we offer a word class service.
We produce creative copy that engages your audience and achieves strategic goals.
Copywriting and PR
Turn to us for targeted copy, refreshing marketing materials and press releases.
Bring your brand universe to life with our authentic and professional storytelling skills.
Commonly demoted to footer utility pages, a website’s ‘About Us’ page is often overlooked as a storytelling tool. We’re asking why.
Sarah Jordan Is the most efficient and honest person I have come across these last few years. She is the most talented writer and exceeded my expectations when it come to deadline and quality of work.
Nadine Aysoy, founder and director, Nadine Aysoy Design
The William Agency recently wrote a very informative piece on our newly re-branded company Taylor & Co which has been very well received by the press and published several times. I would highly recommend The William Agency to anyone requiring well written, professional content that really does get noticed.
Mike Taylor, founder, Taylor & Co Master Goldsmiths
For the second edition of CARAT+ in 2018, Sarah was instrumental in achieving world-wide awareness and recognition for the show. She did so in a seemingly effortless way, starting with a great communication plan and executing it to the last detail. Quick-witted, highly responsive, funny and cool under stress, Sarah made communication seem easy, which is the greatest compliment an organiser of a complex trade event can make.
Filip Van Laere, founder, CARAT+
Sarah is a great listener who reacts quickly to timely stories and her professionalism coupled with her bubbly personality is such a pleasure to work with. I can’t recommend Sarah enough.
Marie Grove Walton, director, Grove Communication
Working with Sarah is not just an enjoyable experience, she quickly gets under the skin of the challenge and deals with the project in a highly efficient and professional manner. She’s a great writer and knows her industry very well, so I would consider her an expert in her field. Add to that that she’s a lovely person to deal with and it’s a win-win. I’m looking forward to working with Sarah on lots more projects going forward.
Christine Colbert, co-owner and managing director, House Creative
Sarah has been very generous with her time and expertise, and has been pivotal in bringing Medusa Showcases to the attention of the jewellery community.
Hilaire O’Shea, founder and CEO, Medusa Protection Limited
I learnt a great deal from Sarah, including social media strategy, sourcing engaging content and improving SEO for online articles and I really value the time I got to work with her.
Angharad Kolator Baldwin , digital assistant, Gem-A
It’s been a pleasure to work with Sarah. Her industry knowledge and communication skills are second to none. No matter what, she is always there to help. I wouldn’t hesitate to recommend her.
Hollie Francis, trade accounts manager, Henryka
Sarah Jordan is a highly dynamic, proactive and accurate editor and communications specialist, who is digitally skilled and focused, and knows instantly how to boost the effectiveness of her clients’ communications.
David Brough, editor, Jewellery Outlook
The William Agency only creates word class content.
When used cleverly and confidently, the written word can foster a complete brand universe – a story that draws people into your world. We create nuanced, thought-provoking content that grabs attention and hits commercial targets. We are rooted in a journalistic spirit with a commercial mind-set.