Rachael Bews
Rachael is a social media specialist and freelance contributor to The William Agency.
How To Create An Engaging About Us Page For Websites

How To Create An Engaging About Us Page For Websites

Commonly demoted to footer utility pages, a website’s ‘About Us’ page is often overlooked as a storytelling tool. We’re asking why.   About us company profile In our content-hungry world, and the dopamine-fuelled desire for ‘new,’ it can be easy to forget the...

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Will Magazines Ever Make A Comeback?

Will Magazines Ever Make A Comeback?

We’re well aware of the print media decline, yet with our penchant for artisanal craft, might magazines make a come back?   The Print Journalism Decline The decline of print journalism and its readership has seen many titles lost from our shelves. Our digital...

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Essential Guide: Keyword Research Tools 2018

Essential Guide: Keyword Research Tools 2018

We’ve already highlighted the importance of keyword research for getting your content noticed and offered a beginner’s guide to getting started. Now we’re here to talk you through our favourite keyword research tools, what they’re good for and how to use them.  ...

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Untapped Secrets of Slow Content Marketing

Untapped Secrets of Slow Content Marketing

As born storytellers, content is something that marketers fundamentally believe in. Exquisitely crafted, personally tailored, and straight from the heart. It can be difficult - given the deluge of soundbites and clickbait flooding our feeds, inboxes and searches - not...

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How to Write a Good First Blog Post

How to Write a Good First Blog Post

Setting up a high-quality, regularly updated blog is one of the best things you can do for your online presence.   Writing Your First Blog Post Not only does a blog provide added-value content for your target audience, and social media fodder to drive people to...

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Top 10 Content Marketing Trends 2018

Top 10 Content Marketing Trends 2018

Like the years that have preceded it, 2017 has been a time of extensive change in digital and content marketing. Perhaps it is this rapid rate of revolution that makes our industry so exciting to be a part of. Constantly forced to evolve and forever on our toes, we...

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Brand Storytelling: Is Yours Corny or Creative?

Brand Storytelling: Is Yours Corny or Creative?

Brand storytelling is a vital part of your content strategy, but the line between creative and corny is fine indeed. It is here that you can quickly go from engaging your customers and prospects to deterring them from you and your brand. How do you know if your...

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Effective Marketing Campaigns: Our Top 5 Tips

Effective Marketing Campaigns: Our Top 5 Tips

What is a marketing campaign? In simple terms - a targeted message shared to drive action. Follow our top 5 tips. #1 - Know Your Audience For effective marketing campaigns, the first and most important thing to establish is - who is your target audience? A good way to...

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How To Write A Press Release

How To Write A Press Release

With countless press releases sent everyday, there are various tricks you can try to help yours stand out from the crowd. What Is A Press Release? A press release is the standard format for releasing a newsworthy story into the journalistic world. Writing A Press...

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Brand Copywriting FAQs: Our Easy Answers

Brand Copywriting FAQs: Our Easy Answers

The talented people who master the science and art of copywriting can report facts, tell a story and drive conversion. Copywriters sit somewhere between journalists, novelists and marketers. They really should wear a cape and fly. Set your literary genius free with...

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