Brand storytelling is a vital part of your content strategy, but there's a fine line between corny and creative. Choose one too many adjectives, or a cliched turn of phrase, and you will soon go from engaging your customers to deterring them from you and your brand....
With the implementation of GDPR, we have to be more careful than ever with our data capture, but what’s best practice? There are two primary ways of looking at data capture - from a UX angle and a GDPR perspective. However before we get into the nitty gritty,...
Commonly demoted to footer utility pages, a website’s ‘About Us’ page is often overlooked as a storytelling tool. We’re asking why. About us company profile In our content-hungry world, and the dopamine-fuelled desire for ‘new,’ it can be easy to forget the...
We’re well aware of the print media decline, yet with our penchant for artisanal craft, might magazines make a come back? The Print Journalism Decline The decline of print journalism and its readership has seen many titles lost from our shelves. Our...
From ‘quick wins’ to ‘growth-hacking,’ we’ve all been guilty of using marketing clichés, but just how damaging is it to brands? Marketing Clichés To Avoid Much like avocado toast flatlays, we all know that anything perpetuated in the extreme becomes boring at...
Falling down the social media rabbit hole is easy. With the rise of zombie scrolling, it's time to review our responsibility. It may seem counter intuitive, given we are constantly driving people to our websites and social media, that we would ever consider a scenario...
Whether perfecting your professional persona, boosting your business or creating a new company, strategic brand development is vital to success. Future-Proof Your Brand Brands are not static entities. They grow and expand, just like the people they serve....
We may feel far removed from the subliminal messaging of the 1950s, yet in reality, we’re much closer than we think. With Facebook’s Cambridge Analytica scandal fresh in our minds and the evolution of an increasingly divided world, one can’t help but question the role...
Is it too late for the lost art of email marketing, or can we save this medium with our best practice? What Is An Email Campaign? It's hard to believe that there was a time (not all that long ago) when sending a message required pen and paper. Many businesses added...
We’ve already highlighted the importance of keyword research for getting your content noticed and offered a beginner’s guide to getting started. Now we’re here to talk you through our favourite keyword research tools, what they’re good for and how to use them. ...
Do you want to write engaging content? Here's how to stimulate online growth for your business and get noticed. What is Engaging Content? Creating and distributing content that is relevant and valuable to your target audience is a fail-safe way to engage with...
As born storytellers, content is something that marketers fundamentally believe in. Exquisitely crafted, personally tailored, and straight from the heart. It can be difficult - given the deluge of soundbites and clickbait flooding our feeds, inboxes and searches - not...
Setting up a high-quality, regularly updated blog is one of the best things you can do for your online presence. Writing Your First Blog Post Not only does a blog provide added-value content for your target audience, and social media fodder to drive people to...
Like the years that have preceded it, 2017 has been a time of extensive change in digital and content marketing. Perhaps it is this rapid rate of revolution that makes our industry so exciting to be a part of. Constantly forced to evolve and forever on our toes, we...
What is a marketing campaign? In simple terms - a targeted message shared to drive action. Follow our top 5 tips. #1 - Know Your Audience For effective marketing campaigns, the first and most important thing to establish is - who is your target audience? A good way to...
With countless press releases sent everyday, there are various tricks you can try to help yours stand out from the crowd. What Is A Press Release? A press release is the standard format for releasing a newsworthy story into the journalistic world. Writing A Press...
The talented people who master the science and art of copywriting can report facts, tell a story and drive conversion. Copywriters sit somewhere between journalists, novelists and marketers. They really should wear a cape and fly. Set your literary genius free with...