About US

We work with clients to produce thoughtful and strategy-driven copy that hits all the right notes. Our goal is to become an indispensable and trustworthy member of your marketing team. 



The William Agency was founded on the principle that all businesses deserve fantastic content. Big or small. Long-term or one-off. Our goal is to offer flexible services that harness the power of the written word to create measurable benefits.


We take the time to get to know our clients before fingers hit keyboards. You’ll never be beholden to expensive packages or inflexible retainers. Instead, we take a mix-and-match approach to create a bespoke plan that’s responsive to your needs. This is always paired with timely communication and transparent results. That’s our promise to you.

Satisfied Clients

Years of Experience

Texts Written


Words have power and they matter to your customers. That’s why we offer considered content services.

Meet Our Founder: Sarah Jordan

Sarah established The William Agency to offer branded content solutions to emerging and established companies. From the very beginning, she put reliability, honesty and communication at the heart of her businesses.  This has led to impressive client retention rates and trusting long-term relationships.



Sarah has a Master’s degree in Magazine Journalism and an NCTJ Diploma in Journalism. She started her career at Hearst UK before moving on to become the editor of Professional Jeweller magazine. 

The William Agency was created to address the need for expertly written copy in the jewellery sector and has since evolved to cover fashion, corporate strategy, technology, events, the drinks industry, hospitality and many other business interests. 

Sarah specialises in luxury brand copywriting, branded content and brand storytelling. Her professional reputation is an integral part of The William Agency’s success in the UK and internationally. 

What People Say About Sarah

"Sarah Jordan is the most efficient and honest person I have come across these last few years. She is a talented writer and exceeded my expectations when it came to deadlines and quality of work."

Nadine Aysoy, Founder and Creative Director @ Nadine Aysoy Fine Jewellery 

"Sarah Jordan is a highly dynamic, proactive and accurate editor and communications specialist, who is digitally skilled and focused, and knows instantly how to boost the effectiveness of her clients' communications."

David Brough, Editor @ Jewellery Outlook

"The William Agency’s founder Sarah Jordan is, without question, one of the most talented writers I have ever had the pleasure of working with."

Ruth Faulkner, Editor @ Retail Jeweller Magazine 

"Sarah has been an absolute pleasure to work with. Her extensive knowledge and can-do attitude led to incredible progress and productivity in the work place."

Angharad Kolator Baldwin, Science Media Officer @ Cancer Research UK 

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