As you navigate the process of branding your business, a brand storytelling agency can help you craft a strategic yet truthful ‘About Us’ page that connects with your customers. This is normally the starting point. However, most brand storytelling agencies, like The...
Nailing your business’ tone of voice is an essential part of brand building. As we like to say at The William Agency: “Words have power, so choose them wisely.” Product offer, customer service and delivery speeds can all separate one brand from another in the eyes of...
No brand operates in complete isolation. There will always be at least one other business meeting the same needs as you. What makes you different? What sets you apart is your UVP (unique value proposition) or USP (unique selling point). The way in which you...
Successful content marketing requires a strong sense of purpose. Content pillars help you stay focused and root your strategy in good SEO techniques. Who are you creating content for? Only once you’ve answered this questions can your content pillars take shape. First...
Though they come in different guises, the humble blog is still one of the most powerful tools in your online arsenal. Not only does Google still love all the fresh content coming its way (and reward you in rankings for regularly uploading relevant, informative,...
Usability and User Experience (UX) are terms thrown around almost interchangeably in our digital world - but what do they mean? How do usability and UX differ and how can you use them to improve your customer’s digital journey? Usability When assessing your...
With so many saturated inboxes, email marketing can be a difficult medium through which to gain visibility and drive conversion. Yet when done well, your audience can actually look forward to receiving your emails. Here are 10 ways to boost your email open rate and...
Targeting keywords is one of SEO's oldest tricks. When it comes to keyword research, a little goes a long way. Yet many of us are unsure as to how we should naturally include specific terms (words and phrases) that we want our page to rank for. What Is SEO...
Promoting your content is good for driving traffic, but how do you capitalise upon all these extra visitors to your site? Conversion rate optimisation (CRO) is the process of enhancing your content for conversion. In other words, encouraging users to take a specific,...
Like it or not, social video is here to stay. Last year Snapchat and Facebook surpassed 8 billion daily video views. The introduction of Instagram Stories (a move many feel was designed to compete with Snapchat) shows how important video and live streaming have become...
Cast your mind back to the hazy days of Myspace and you might just remember when social media started its ascent. The concept was simple - sharing aspects of your life, your likes and dislikes, on a public platform. It is this ease of sharing information which has...
Creating content is just the first step. To achieve engagement, you need promotion. Get your content noticed with our top tips. GET YOUR CONTENT NOTICED WITH - ORGANIC There are a number of things you can do to improve the natural visibility of your content - that is,...
Copy cat got your tongue? Fear not! We have a few tricks that will boost your confidence and bring copywriting success. 1. Overcoming the blank page A writer’s worst nightmare is the dreaded blank page – starting from scratch without anything to say. The best place to...
Product descriptions are vital to e-commerce success. Like all digital content, the key is to write for both customers and Google. Product Description Writing For Customers: If your e-commerce site is your shop window, then your product titles and descriptions are...
A great content marketing strategy works like a spider’s web of content, anchored by meticulously researched and brand-led content pillars. These content pillars start to take shape thanks to bedrock content - some of the most fundamental and important content you...
More is being written about quality content marketing with every passing day, but this hasn’t stopped content marketing myths from blossoming. In the grand scheme of marketing, content-specific marketing is a new discipline. It may seem time-consuming, costly,...
Deciding what makes your brand unique and communicating this with an authentic brand story is often a challenge for emerging companies. Genuine uniqueness, especially in terms of product, is difficult to come across in saturated markets. Though this doesn’t mean the...
If you’ve dedicated time and resources to a content marketing plan, you now need to ensure a steady flow of ideas. Coming up with fresh themes is difficult for small companies working in niche industries, but easy access to ‘content types’ can be an inspiration...
Join the thousands of businesses using a beginner's guide to content marketing to set new goals and secure more customers. Apple, Tesco, Wholefoods, Coca Cola, ASOS and Nike... what do they have in common? They all use content marketing to capture new audiences and...