Sarah Jordan
Sarah Jordan is the founder and director of The William Agency. She specialises in engaging content marketing campaigns, brand marketing initiatives and tone of voice development.
The Beginner’s Guide to Content Pillars

The Beginner’s Guide to Content Pillars

Successful content marketing requires a strong sense of purpose. Content pillars help you stay focused and root your strategy in good SEO techniques. Who are you creating content for? Only once you’ve answered this questions can your content pillars take shape. First...

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How to Get Good Guest Bloggers

How to Get Good Guest Bloggers

Though they come in different guises, the humble blog is still one of the most powerful tools in your online arsenal. Not only does Google still love all the fresh content coming its way (and reward you in rankings for regularly uploading relevant, informative,...

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10 Ways To Boost Your Email Open Rate

10 Ways To Boost Your Email Open Rate

With so many saturated inboxes, email marketing can be a difficult medium through which to gain visibility and drive conversion. Yet when done well, your audience can actually look forward to receiving your emails. Here are 10 ways to boost your email open rate and...

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How To Optimise Your Content For Conversion

How To Optimise Your Content For Conversion

Promoting your content is good for driving traffic, but how do you capitalise upon all these extra visitors to your site? Conversion rate optimisation (CRO) is the process of enhancing your content for conversion. In other words, encouraging users to take a specific,...

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Why All Brands Need To Think About Social Video

Why All Brands Need To Think About Social Video

Like it or not, social video is here to stay. Last year Snapchat and Facebook surpassed 8 billion daily video views. The introduction of Instagram Stories (a move many feel was designed to compete with Snapchat) shows how important video and live streaming have become...

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How to Get Your Content Noticed Online

How to Get Your Content Noticed Online

Creating content is just the first step. To achieve engagement, you need promotion. Get your content noticed with our top tips. GET YOUR CONTENT NOTICED WITH - ORGANIC There are a number of things you can do to improve the natural visibility of your content - that is,...

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5 Essential Steps to Copywriting Success

5 Essential Steps to Copywriting Success

Copy cat got your tongue? Fear not! We have a few tricks that will boost your confidence and bring copywriting success. 1. Overcoming the blank page A writer’s worst nightmare is the dreaded blank page – starting from scratch without anything to say. The best place to...

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How To Write Product Descriptions That Sell

How To Write Product Descriptions That Sell

Product descriptions are vital to e-commerce success. Like all digital content, the key is to write for both customers and Google. Product Description Writing For Customers: If your e-commerce site is your shop window, then your product titles and descriptions are...

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How to Create the Perfect Piece of Bedrock Content

How to Create the Perfect Piece of Bedrock Content

A great content marketing strategy works like a spider’s web of content, centred on meticulously researched and executed bedrock content. What Is Bedrock Content? Bedrock content acts like the foundations of your content marketing strategy. It grounds your content in...

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The Beginner’s Guide to Content Marketing

The Beginner’s Guide to Content Marketing

Join the thousands of businesses using a beginner's guide to content marketing to set new goals and secure more customers. Apple, Tesco, Wholefoods, Coca Cola, ASOS and Nike... what do they have in common? They all use content marketing to capture new audiences and...

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6 Steps to Develop an Effective Brand Language

6 Steps to Develop an Effective Brand Language

Nailing your business' tone of voice is an essential part of brand building. Words shouldn't just be plucked from thin air. Product differentiation, customer service and delivery speed all have the power to separate one brand from another in the eyes of customers. Yet...

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