About Sarah Jordan

Sarah Jordan is the founder and director of The William Agency. She specialises in engaging content marketing campaigns, brand marketing initiatives and tone of voice development.

How to Get Good Guest Bloggers

By | January 27th, 2018|Categories: Insight Content Marketing Blog|Tags: , , , , |

Though they come in different guises, the humble blog is still one of the most powerful tools in your online arsenal.

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Easy Ways To Improve Your Customer’s Digital Journey

By | October 17th, 2017|Categories: Insight Content Marketing Blog|Tags: , , , , , , |

Usability and User Experience (UX) are terms thrown around almost interchangeably in our digital world – but what do they mean?

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10 Ways To Boost Your Email Open Rate

By | October 10th, 2017|Categories: Insight Content Marketing Blog|Tags: , , , , , , |

With so many saturated inboxes, email marketing can be a difficult medium through which to gain visibility and drive conversion.

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SEO Copywriting Tutorial: How To Do Keyword Research For Free

By | October 4th, 2017|Categories: Insight Content Marketing Blog|Tags: , , , , , |

Targeting keywords is one of SEO’s oldest tricks. When it comes to keyword research, a little goes a long way.

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How To Optimise Your Content For Conversion

By | September 27th, 2017|Categories: Insight Content Marketing Blog|Tags: , , , , , , , |

Promoting your content is good for driving traffic, but how do you capitalise upon all these extra visitors to your site?

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Why All Brands Need To Think About Social Video

By | September 20th, 2017|Categories: Insight Content Marketing Blog|

Like it or not, social video is here to stay. Last year Snapchat and Facebook surpassed 8 billion daily video views.

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What’s The Difference: Blogging and Content Marketing

By | September 16th, 2017|Categories: Insight Content Marketing Blog|Tags: , , |

Cast your mind back to the hazy days of Myspace and you might just remember when social media started its ascent.

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How to Get Your Content Noticed Online

By | August 3rd, 2017|Categories: Insight Content Marketing Blog|

Creating content is just the first step. To achieve engagement, you need promotion. Get your content noticed with our top tips.

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5 Essential Steps to Copywriting Success

By | July 29th, 2017|Categories: Insight Content Marketing Blog|

Copy cat got your tongue? Fear not! We have a few tricks that will boost your confidence and bring copywriting success.
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How To Write Product Descriptions That Sell

By | July 21st, 2017|Categories: Insight Content Marketing Blog|

Product descriptions are vital to e-commerce success. Like all digital content, the key is to write for both customers and Google.

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