5 Essential Steps to Copywriting Success

Sarah Jordan

Read Time: 3 minutes

Copy cat got your tongue? Fear not! We have a few tricks that will boost your confidence and bring copywriting success.


1. Overcoming the blank page

A writer’s worst nightmare is the dreaded blank page – starting from scratch without anything to say. The best place to start is to think about the 4 Ws – what you are saying, who you are saying it to, why you are saying it and where you are saying it. Having a clear idea about these aspects will guide your copywriting journey and ensure that you always have your target audience and tone of voice in mind. Jot down some key words, phrases and ideas to get the creative juices flowing… you might just be surprised where this takes you.


2. Grammar, grammar, grammar

You don’t have to be a languages expert to make sure you are using the correct spelling, punctuation and grammar. Yes, we all make the odd typo, and you hope that a friend or colleague will pick them up before your piece makes it to print or publication, but if you are making regular and consistent errors, it can damage the credibility and reputation of your business. Would you trust a website full of spelling mistakes? Probably not.

Read More: 6 Steps to Develop an Effective Brand Language


3. Features vs benefits

If I told you I had an article that would tell you about the importance of brand storytelling, would this entice you to read on? How about if I told you I had an easy five step method that could revolutionise your business? For good copywriting, you need to think like both an acclaimed journalist and a best-selling fiction writer – creating hooks and headlines that will sell newspapers, whilst engaging readers in your story from sentence to sentence. Focus here on the benefits of your product or service as opposed to the features – we don’t really care about what things do, but what they can do for us.


4. The end goal

Always write with an aim. Without one it makes it difficult to maintain structure, flow and purpose. What is your call to action? Is it contact our team to discuss your content marketing needs, book into our free workshop to learn more, sign up to our mailing list for exclusive offers, etc? Tell the reader what it is you want them to do, but be delicate with your pitch – think about the level of ‘sales chat’ you would accept from a friend before switching off and use this as your guide.

Read More: Does Your Brand’s Social Media Presence Have Purpose?


5. Simplify for copywriting success

There is nothing more alienating and isolating than overwhelming your readers with industry jargon and buzzwords. It is also confusing, time-consuming and boring when you tell your readers what they need to know in 15 words instead of 5. Yes storytelling is important, but don’t fall into the puffery trap (when you write with more fluff than fact). Be honest, upfront and conversational with your reader. Be their friend, not their foe, and you might just build a relationship with them – the ultimate copywriting success story.

Written By: Sarah Jordan

Written By: Sarah Jordan

Sarah Jordan is the founder and director of The William Agency. She specialises in engaging content marketing campaigns, brand marketing initiatives and tone of voice development.

MORE INSIGHTS

The Beginner’s Guide to Content Pillars
The Beginner’s Guide to Content Pillars

Successful content marketing requires a strong sense of purpose. Content pillars help you stay focused and root your strategy in good SEO techniques. Who are you creating content for? Only once you’ve answered this questions can your content pillars take shape. First...

How to Boost Your Content Marketing with Podcasts
How to Boost Your Content Marketing with Podcasts

If you’re looking for something new to engage your audience, now's the time to bolster your content marketing with podcasts. Podcasts have become all the rave in recent years. You can find a podcast show that caters to any niche from dog lovers to entrepreneurs. We’ve...

The SEO Checklist You Need to Follow
The SEO Checklist You Need to Follow

Although there isn’t an exact recipe that ensures being prioritised by Google, a lot can be done to improve your ranking. As the SEO game is always changing, it is important to keep-up with the SEO experts on new ways to optimise your search engine results. If you are...

How to Convert Traffic to Sales
How to Convert Traffic to Sales

Capturing an audience and driving them to your website is great, but are you doing enough to convert traffic into sales? You have a nice website, you've implemented SEO and figured out the type of Google and social ads that speak to your target audience. You are...

Where to Find Content Inspiration
Where to Find Content Inspiration

As you become more consistent with publishing content, you might struggle to find content inspiration that continues to engage your audience. Do you find yourself completely out of ideas when it is time to fill in your content calendar? Do you feel that your content...

New Content Types to Add to Your Website
New Content Types to Add to Your Website

Diversifying the content types on your website will help engage your audience in different ways and will help increase conversion rates. Content marketing is one of the most powerful tools in the digital age. You can share your knowledge and insight with your readers...

0 Comments

Pin It on Pinterest

Share This