As you navigate the process of branding your business, a brand storytelling agency can help you craft a strategic yet truthful ‘About Us’ page that connects with your customers. This is normally the starting point. However, most brand storytelling agencies, like The...
Nailing your business’ tone of voice is an essential part of brand building. As we like to say at The William Agency: “Words have power, so choose them wisely.” Product offer, customer service and delivery speeds can all separate one brand from another in the eyes of...
Brand storytelling is a vital part of your content strategy, but there's a fine line between corny and creative. Choose one too many adjectives, or a cliched turn of phrase, and you will soon go from engaging your customers to deterring them from you and your brand....
No brand operates in complete isolation. There will always be at least one other business meeting the same needs as you. What makes you different? What sets you apart is your UVP (unique value proposition) or USP (unique selling point). The way in which you...
Creating an effective customer journey online involves researching your customer, mapping out their journey and planning a strategy around that. Ever wondered why your customers are leaving your website after spending a long time on a specific page? Or why you have a...
To create content that powerfully resonates with your audience, you will need to focus on a niche content marketing strategy. What is a Niche Content Marketing Strategy? Focusing on very specific niche topics will dictate the tone of your brand. It will become...
Stay ahead of the curve and begin formulating your 2019 content marketing strategy with our run-down of the biggest trends. #1 - Slow Marketing Creating good quality content that resonates with users is the only way to stand out in this digital age. With the #jomo...
With the implementation of GDPR, we have to be more careful than ever with our data capture, but what’s best practice? There are two primary ways of looking at data capture - from a UX angle and a GDPR perspective. However before we get into the nitty gritty,...
Commonly demoted to footer utility pages, a website’s ‘About Us’ page is often overlooked as a storytelling tool. We’re asking why. About us company profile In our content-hungry world, and the dopamine-fuelled desire for ‘new,’ it can be easy to forget the...