If you’re looking for something new to engage your audience, now's the time to bolster your content marketing with podcasts. Podcasts have become all the rave in recent years. You can find a podcast show that caters to any niche from dog lovers to entrepreneurs. We’ve...
The SEO Checklist You Need to Follow
Although there isn’t an exact recipe that ensures being prioritised by Google, a lot can be done to improve your ranking. As the SEO game is always changing, it is important to keep-up with the SEO experts on new ways to optimise your search engine results. If you are...
How to Convert Traffic to Sales
Capturing an audience and driving them to your website is great, but are you doing enough to convert traffic into sales? You have a nice website, you've implemented SEO and figured out the type of Google and social ads that speak to your target audience. You are...
Where to Find Content Inspiration
As you become more consistent with publishing content, you might struggle to find content inspiration that continues to engage your audience. Do you find yourself completely out of ideas when it is time to fill in your content calendar? Do you feel that your content...
New Content Types to Add to Your Website
Diversifying the content types on your website will help engage your audience in different ways and will help increase conversion rates. Content marketing is one of the most powerful tools in the digital age. You can share your knowledge and insight with your readers...
Branded Copywriting: Finding Your Brand’s Unique Voice
Whether your business is well established or you’re just getting started, it is never too late to define your brand's voice. Having a voice will give your brand personality. It will also help your target audience relate and connect to your brand on an emotional level....
How to Perfect the Customer Journey Online
Creating an effective customer journey online involves researching your customer, mapping out their journey and planning a strategy around that. Ever wondered why your customers are leaving your website after spending a long time on a specific page? Or why you have a...
What is UX Copywriting? A Beginner’s Guide
Create an easy and enjoyable online experience for your users with a considered UX copywriting and UX micro-copy strategy. With more people relying on the internet to find information and shop, companies must create websites and apps that align with the user’s needs...
When to Create and When to Curate Content
Regularly sharing curated and created content that is of value to your target audience is really important to keep them engaged. Creating a comprehensive strategy will help guide your content calendar whether you are sharing content on social media, on your email...
How to Develop Your Brand on Instagram
If you want to develop your brand on Instagram, you will need to take stock and come up with a strategy. With more than one billion active monthly users, brands that understand how to establish their presence on this mobile platform are more likely to succeed. Here,...
How to Develop a Niche Content Marketing Strategy
To create content that powerfully resonates with your audience, you will need to focus on a niche content marketing strategy. What is a Niche Content Marketing Strategy? Focusing on very specific niche topics will dictate the tone of your brand. It will become...
How-To Guide: Content for Social Media Stories
Since Snapchat burst onto the scene in 2013, the social media stories format has become a valuable branding tool. In recent years the social story format has been adopted by most social media channels, including Instagram, WhatsApp, Facebook and YouTube. Feeding into...
Top 10 Content Marketing Trends 2019
Stay ahead of the curve and begin formulating your 2019 content marketing strategy with our run-down of the biggest trends. #1 - Slow Marketing Creating good quality content that resonates with users is the only way to stand out in this digital age. With the #jomo...
How-To Guide: Content Pillars for Social Media
Creating content for social media is crucial for your brand to stay relevant, but this content must be of consistent quality. In the long-term, it is high value content that will hook your target audience and keep them coming back for more. Understanding your target...