As you navigate the process of branding your business, a brand storytelling agency can help you craft a strategic yet truthful ‘About Us’ page that connects with your customers. This is normally the starting point. However, most brand storytelling agencies, like The...
6 Steps to Develop an Effective Brand Language
Nailing your business’ tone of voice is an essential part of brand building. As we like to say at The William Agency: “Words have power, so choose them wisely.” Product offer, customer service and delivery speeds can all separate one brand from another in the eyes of...
Brand Storytelling: Is Yours Corny or Creative?
Brand storytelling is a vital part of your content strategy, but there's a fine line between corny and creative. Choose one too many adjectives, or a cliched turn of phrase, and you will soon go from engaging your customers to deterring them from you and your brand....
How To Find A Unique Selling Point For Something That Isn’t Unique
No brand operates in complete isolation. There will always be at least one other business meeting the same needs as you. What makes you different? What sets you apart is your UVP (unique value proposition) or USP (unique selling point). The way in which you...
Branded Copywriting: Finding Your Brand’s Unique Voice
Whether your business is well established or you’re just getting started, it is never too late to define your brand's voice. Having a voice will give your brand personality. It will also help your target audience relate and connect to your brand on an emotional level....
When to Create and When to Curate Content
Regularly sharing curated and created content that is of value to your target audience is really important to keep them engaged. Creating a comprehensive strategy will help guide your content calendar whether you are sharing content on social media, on your email...
Data Capture Design: Are You Making These 6 Mistakes?
With the implementation of GDPR, we have to be more careful than ever with our data capture, but what’s best practice? There are two primary ways of looking at data capture - from a UX angle and a GDPR perspective. However before we get into the nitty gritty,...
How To Create An Engaging About Us Page For Websites
Commonly demoted to footer utility pages, a website’s ‘About Us’ page is often overlooked as a storytelling tool. We’re asking why. About us company profile In our content-hungry world, and the dopamine-fuelled desire for ‘new,’ it can be easy to forget the...
Future-Proof Your Brand: 4 Steps To Kick-Start Your Brand Development Strategy
Whether perfecting your professional persona, boosting your business or creating a new company, strategic brand development is vital to success. Future-Proof Your Brand Brands are not static entities. They grow and expand, just like the people they serve....