By Hanan Al-Haifi| 2019-04-02T09:29:54+00:00 March 24th, 2019|Categories: Insight Content Marketing Blog|Tags: buyer persona, Content Marketing, Content Strategy, customer journey, journey mapping|
Creating an effective customer journey online involves researching your customer, mapping out their journey and planning a strategy around that.
By Hanan Al-Haifi| 2019-03-12T11:36:45+00:00 March 11th, 2019|Categories: Insight Content Marketing Blog|Tags: apps, Content Marketing, Copywriting, strategy, UX, ux copywriting, ux microcopy, website|
Create an easy and enjoyable online experience for your users with a considered UX copywriting and UX micro-copy strategy.
By Rachael Bews| 2018-05-09T13:24:45+00:00 May 9th, 2018|Categories: Insight Content Marketing Blog|Tags: Content Marketing, Keyword Grouping, Keyword Research, Keyword Themes, Keyword Tools, Long-Tail Keywords, Related Keywords, Search Volume, SEO, SEO Copywriting|
We’ve already highlighted the importance of keyword research for getting your content noticed and offered a beginner’s guide to getting started.
By Rachael Bews| 2018-04-17T15:00:04+00:00 April 17th, 2018|Categories: Insight Content Marketing Blog|Tags: Attract Customers, Best Content Marketing, Content Marketing, Develop Content Marketing Strategy, Engaging Content, Readable Content, Using Video Content, Using Visuals|
For content to be engaging and stimulate online growth, it must provide value to the lives of clients and prospects.
By Rachael Bews| 2018-04-03T09:38:10+00:00 March 23rd, 2018|Categories: Insight Content Marketing Blog|Tags: Clickbait, Content Marketing, Evergreen Content, Existing Content, Keyword Research, Republishing, Slow Content, Slow Content Marketing, Soundbites|
As born storytellers, content is something that marketers fundamentally believe in. Exquisitely crafted, personally tailored, and straight from the heart.
By Sarah Jordan| 2017-09-18T20:15:08+00:00 September 16th, 2017|Categories: Insight Content Marketing Blog|Tags: Blogging, Blogs, Content Marketing|
Cast your mind back to the hazy days of Myspace and you might just remember when social media started its ascent.