Create an easy and enjoyable online experience for your users with a considered UX copywriting and UX micro-copy strategy. With more people relying on the internet to find information and shop, companies must create websites and apps that align with the user’s needs...
Regularly sharing curated and created content that is of value to your target audience is really important to keep them engaged. Creating a comprehensive strategy will help guide your content calendar whether you are sharing content on social media, on your email...
To create content that powerfully resonates with your audience, you will need to focus on a niche content marketing strategy. What is a Niche Content Marketing Strategy? Focusing on very specific niche topics will dictate the tone of your brand. It will become...
Stay ahead of the curve and begin formulating your 2019 content marketing strategy with our run-down of the biggest trends. #1 - Slow Marketing Creating good quality content that resonates with users is the only way to stand out in this digital age. With the #jomo...
Commonly demoted to footer utility pages, a website’s ‘About Us’ page is often overlooked as a storytelling tool. We’re asking why. About us company profile In our content-hungry world, and the dopamine-fuelled desire for ‘new,’ it can be easy to forget the...
We’re well aware of the print media decline, yet with our penchant for artisanal craft, might magazines make a come back? The Print Journalism Decline The decline of print journalism and its readership has seen many titles lost from our shelves. Our...
From ‘quick wins’ to ‘growth-hacking,’ we’ve all been guilty of using marketing clichés, but just how damaging is it to brands? Marketing Clichés To Avoid Much like avocado toast flatlays, we all know that anything perpetuated in the extreme becomes boring at...
Whether perfecting your professional persona, boosting your business or creating a new company, strategic brand development is vital to success. Future-Proof Your Brand Brands are not static entities. They grow and expand, just like the people they serve....
We’ve already highlighted the importance of keyword research for getting your content noticed and offered a beginner’s guide to getting started. Now we’re here to talk you through our favourite keyword research tools, what they’re good for and how to use them. ...