Create an easy and enjoyable online experience for your users with a considered UX copywriting and UX micro-copy strategy.

With more people relying on the internet to find information and shop, companies must create websites and apps that align with the user’s needs and journey. Neglecting your customer’s online experience will cost your business a lot in the long term. Users will simply not convert or leave your website. Don’t forget, 88% of customers are less likely to return to a site after a bad experience.

As the saying goes… you don’t get a second chance at a first impression.

Read more: Easy Ways To Improve Your Customer’s Digital Journey

This is where UX design (otherwise known as ‘User Experience Design’ comes in).

“User experience (UX) design is the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.” Interaction Design Foundation

Hand-in-hand with UX design is UX copywriting. This means designers and writers need to work together to create a seamless experience for the user.

UX Design

Good usability actually goes beyond meeting the customer’s needs. It’s about designing an experience that is intuitive to the user.

Read more: How To Optimise Your Content For Conversion

Doing so requires UX designers to think beyond the customer’s expectations and focus on their buying behaviour and journey around a website. It is important to understand that where your customer is in the buying journey can massively impact their behaviour.

UX Copywriting

UX writing or copywriting is creating the right words to place on a digital product. It differs to copywriting. Copywriting is text is written for marketing purposes. UX copywriting focuses on being informative, useful, clear and easy to understand. This will help guide the user to the information they need. The goal of this text is to help the user not sell to the user.

UX Copywriting Example

A UX copywriter changed the Facebook privacy policy to make it easier for the average person to read. This page is very user-friendly and received positive feedback due to:

• The reduced amount of legal jargon. Using more familiar words made this page more user-friendly.
• Grouping similar topics into categories and writing them in a question format. This feels more intuitive to a user looking for answers.

The words used in UX copywriting are simple and precise. It’s always best for a UX copywriter to work closely with the UX designer. This will ensure the strategy is created with both the design and copy in mind.

Struggling with your UX copy? Our team can help you come up with the right words for your website.  

UX Microcopy

UX microcopy encompasses the small bits of UX copy used in the user interface of digital products. Think short sentences that tell users what to wite in a form field or the message on an info-button to reassures users. The best microcopy is the kind that is informative yet conversational. It is important not to sound robotic to ensure you connect with the user.  Microcopy can incite users to take action. Just think about it as if you are helping a friend.

Mailchimp are well-known for their successful microcopy that blends humour and to-the-point information.

The idea is to find the places where the user is having a successful, enjoyable or challenging moment and introduce UX microcopy.

Keep the user experience in mind when creating engaging content and aesthetically pleasing design.

Furthermore, include conduct user-reach, understand the behaviour of the user and track where they are in the digital journey. This strategy will retain the user and increase the conversion rate on your website.

Read more: How to Develop a Niche Content Marketing Strategy

For support on creating a content strategy, UX copywriting, UX microcopy get in touch with our team.