Create an easy and enjoyable online experience for your users with a considered UX copywriting and UX micro-copy strategy. With more people relying on the internet to find information and shop, companies must create websites and apps that align with the user’s needs...
With the implementation of GDPR, we have to be more careful than ever with our data capture, but what’s best practice? There are two primary ways of looking at data capture - from a UX angle and a GDPR perspective. However before we get into the nitty gritty,...
Usability and User Experience (UX) are terms thrown around almost interchangeably in our digital world - but what do they mean? How do usability and UX differ and how can you use them to improve your customer’s digital journey? Usability When assessing your...
Promoting your content is good for driving traffic, but how do you capitalise upon all these extra visitors to your site? Conversion rate optimisation (CRO) is the process of enhancing your content for conversion. In other words, encouraging users to take a specific,...
Product descriptions are vital to e-commerce success. Like all digital content, the key is to write for both customers and Google. Product Description Writing For Customers: If your e-commerce site is your shop window, then your product titles and descriptions are...