If you want to develop your brand on Instagram, you will need to take stock and come up with a strategy. With more than one billion active monthly users, brands that understand how to establish their presence on this mobile platform are more likely to succeed. Here,...
How-To Guide: Content for Social Media Stories
Since Snapchat burst onto the scene in 2013, the social media stories format has become a valuable branding tool. In recent years the social story format has been adopted by most social media channels, including Instagram, WhatsApp, Facebook and YouTube. Feeding into...
How-To Guide: Content Pillars for Social Media
Creating content for social media is crucial for your brand to stay relevant, but this content must be of consistent quality. In the long-term, it is high value content that will hook your target audience and keep them coming back for more. Understanding your target...
7 Unbelievable Marketing Clichés (And How To Avoid Them)
From ‘quick wins’ to ‘growth-hacking,’ we’ve all been guilty of using marketing clichés, but just how damaging is it to brands? Marketing Clichés To Avoid Much like avocado toast flatlays, we all know that anything perpetuated in the extreme becomes boring at...
Why All Brands Need To Think About Social Video
Like it or not, social video is here to stay. Last year Snapchat and Facebook surpassed 8 billion daily video views. The introduction of Instagram Stories (a move many feel was designed to compete with Snapchat) shows how important video and live streaming have become...
5 Social Media Essentials That Are Never Going to Change
Staying up-to-date online may be a headache, but some social media essentials and tips will always stand you in good stead. Understanding Social Media Marketing It’s easy to become overwhelmed by the pace and scale of social media. Even the term ‘social’ can send...
Does Your Brand’s Social Media Presence Have Purpose?
Your social media presence is an extension of your business and should encapsulate your values. This means you need a strategy. Put simply, a social media strategy brings together every reason for what you do on social media. It all needs a purpose. From liking posts...