How to Boost Your Content Marketing with Podcasts

Hanan Al-Haifi

Read Time: 3 minutes

If you’re looking for something new to engage your audience, now’s the time to bolster your content marketing with podcasts.

Podcasts have become all the rave in recent years. You can find a podcast show that caters to any niche from dog lovers to entrepreneurs. We’ve said it before that diversifying your content is great for SEO and for engaging your audience. So adding new forms of content to your marketing mix is always a good idea.

Audio content specifically, however, is a little different. It is easy to consume while commuting or working. And when you listen to a show, it feels like you’re listening to someone talking directly to you. This intimate form of content allows the audience to build a stronger connection to the speaker compared to reading a blog post online. Your personality will also start to show as you create your episodes, which will add a new dimension to your business and brand.

If you’re still unsure if you should boost your content marketing with podcasts, here are some things that will convince you to take the leap:

Podcasts can make you an industry expert

The best way to position yourself and your brand as an expert is by sharing the information you know. Podcasting allows you to express your views and share your knowledge, which will assert your authority in your chosen field. You can create a show that gives advice about your area of expertise or interview people in the industry to get their perspective. Allowing your audience to learn more and delve deeper into specific topics through content marketing with podcasts will help position your brand as and industry expert. 

Podcasts can increase engagement

The more specific your subject matter is for your podcast show the better. Just like in blogging, talking about specific topics will engage a niche audience. If your niche content is good enough to engage your listeners, they will subscribe and wait for new episodes week after week. Suddenly your consumers won’t just be interested in your products and services, but they’ll be loyal to you and your brand.

Read more: How to Develop a Niche Content Marketing Strategy

Podcasts can grow your audience

There is a massive opportunity when supplementing your content marketing with podcasts to reach new audiences. If you focus on creating good content for your podcast, you will expose your brand to a whole new industry online. Your new podcast will start appearing in search results and may even be mentioned on podcast blogs and social media accounts. As you become more visible online for your new content, you will most likely be discovered by new people that haven’t heard of your brand before.

Read more: Where to Find Content Inspiration

Podcasts provide an income stream

Similar to video, podcasting allows you to be more expressive in the content you want to share. However audio content is a lot cheaper to produce. The entry level equipment required is minimal and the editing software is mostly free. Unlike video you don’t need to worry about the visual setup, you can just focus on the content preparation and hit record.

Plus, content marketing with podcasts can also be lucrative once you’ve gathered a good following. Popular podcasts can make a significant amount of revenue through advertising, affiliate marketing, sponsorship, memberships or donations.

If you’re unsure about where to start with your new podcasting journey, speak to our team. We can help you with strategy and content.

Written By: Hanan Al-Haifi

Written By: Hanan Al-Haifi

Hanan is a content marketing creator and a contributor to The William Agency.

MORE INSIGHTS

How to Perfect the Customer Journey Online
How to Perfect the Customer Journey Online

Creating an effective customer journey online involves researching your customer, mapping out their journey and planning a strategy around that. Ever wondered why your customers are leaving your website after spending a long time on a specific page? Or why you have a...

What is UX Copywriting? A Beginner’s Guide
What is UX Copywriting? A Beginner’s Guide

Create an easy and enjoyable online experience for your users with a considered UX copywriting and UX micro-copy strategy. With more people relying on the internet to find information and shop, companies must create websites and apps that align with the user’s needs...

When to Create and When to Curate Content
When to Create and When to Curate Content

Regularly sharing curated and created content that is of value to your target audience is really important to keep them engaged. Creating a comprehensive strategy will help guide your content calendar whether you are sharing content on social media, on your email...

How to Develop Your Brand on Instagram
How to Develop Your Brand on Instagram

If you want to develop your brand on Instagram, you will need to take stock and come up with a strategy. With more than one billion active monthly users, brands that understand how to establish their presence on this mobile platform are more likely to succeed. Here,...

How to Develop a Niche Content Marketing Strategy
How to Develop a Niche Content Marketing Strategy

To create content that powerfully resonates with your audience, you will need to focus on a niche content marketing strategy. What is a Niche Content Marketing Strategy?   Focusing on very specific niche topics will dictate the tone of your brand. It will become...

How-To Guide: Content for Social Media Stories
How-To Guide: Content for Social Media Stories

Since Snapchat burst onto the scene in 2013, the social media stories format has become a valuable branding tool. In recent years the social story format has been adopted by most social media channels, including Instagram, WhatsApp, Facebook and YouTube. Feeding into...

0 Comments

Pin It on Pinterest

Share This