Brand Language
Brand Storytelling: Is Yours Corny or Creative?

Brand Storytelling: Is Yours Corny or Creative?

Brand storytelling is a vital part of your content strategy, but the line between creative and corny is fine indeed. It is here that you can quickly go from engaging your customers and prospects to deterring them from you and your brand. How do you know if your...

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Brand Copywriting FAQs: Our Easy Answers

Brand Copywriting FAQs: Our Easy Answers

The talented people who master the science and art of copywriting can report facts, tell a story and drive conversion. Copywriters sit somewhere between journalists, novelists and marketers. They really should wear a cape and fly. Set your literary genius free with...

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6 Steps to Develop an Effective Brand Language

6 Steps to Develop an Effective Brand Language

Nailing your business' tone of voice is an essential part of brand building. Words shouldn't just be plucked from thin air. Product differentiation, customer service and delivery speed all have the power to separate one brand from another in the eyes of customers. Yet...

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