Targeting keywords is one of SEO's oldest tricks. When it comes to keyword research, a little goes a long way. Yet many of us are unsure as to how we should naturally include specific terms (words and phrases) that we want our page to rank for. What Is SEO...
Promoting your content is good for driving traffic, but how do you capitalise upon all these extra visitors to your site? Conversion rate optimisation (CRO) is the process of enhancing your content for conversion. In other words, encouraging users to take a specific,...
Cast your mind back to the hazy days of Myspace and you might just remember when social media started its ascent. The concept was simple - sharing aspects of your life, your likes and dislikes, on a public platform. It is this ease of sharing information which has...
Creating content is just the first step. To achieve engagement, you need promotion. Get your content noticed with our top tips. GET YOUR CONTENT NOTICED WITH - ORGANIC There are a number of things you can do to improve the natural visibility of your content - that is,...
Copy cat got your tongue? Fear not! We have a few tricks that will boost your confidence and bring copywriting success. 1. Overcoming the blank page A writer’s worst nightmare is the dreaded blank page – starting from scratch without anything to say. The best place to...
Product descriptions are vital to e-commerce success. Like all digital content, the key is to write for both customers and Google. Product Description Writing For Customers: If your e-commerce site is your shop window, then your product titles and descriptions are...
A great content marketing strategy works like a spider’s web of content, anchored by meticulously researched and brand-led content pillars. These content pillars start to take shape thanks to bedrock content - some of the most fundamental and important content you...
More is being written about quality content marketing with every passing day, but this hasn’t stopped content marketing myths from blossoming. In the grand scheme of marketing, content-specific marketing is a new discipline. It may seem time-consuming, costly,...
If you’ve dedicated time and resources to a content marketing plan, you now need to ensure a steady flow of ideas. Coming up with fresh themes is difficult for small companies working in niche industries, but easy access to ‘content types’ can be an inspiration...