Project Description

The Client

Rio Tinto Diamonds with a Story


The Brief

To research and write content for ‘Diamonds with a Story’ – a content marketing platform created by international mining company, Rio Tinto. The results must adhere to a strict brand style guide, set word counts and marketing messages as outlined by Pubmarket.

The Results

As an established content marketing strategy was already in place, The William Agency sought to get under the skin of the project and learn the guiding principles behind it. Armed with this understanding we created three pieces of content for ‘Diamonds with a Story;’ two news stories highlighting Rio Tinto’s diamond jewellery brand, Nazraana, and an interview feature with jewellery designer Preeti Jain, who is directly involved in creating collections for Nazraana.