About Sarah Jordan

Sarah Jordan is the founder and director of The William Agency. She specialises in engaging content marketing campaigns, brand marketing initiatives and tone of voice development.

How to Create the Perfect Piece of Bedrock Content

By | March 27th, 2017|Categories: Insight Content Marketing Blog|

A great content marketing strategy works like a spider’s web of content, centred on meticulously researched and executed bedrock content.

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6 Content Marketing Myths That Brands Need to Ignore

By | March 27th, 2017|Categories: Insight Content Marketing Blog|

More is being written about quality content marketing with every passing day, but this hasn’t stopped content marketing myths from blossoming.

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8 Ways to Develop an Authentic Brand Story in a Competitive Market

By | March 25th, 2017|Categories: Insight Content Marketing Blog|Tags: , , , , , , |

Deciding what makes your brand unique and communicating this with an authentic brand story is often a challenge for emerging companies.

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The Beginner’s Guide to Content Pillars

By | January 11th, 2017|Categories: Insight Content Marketing Blog|

Successful content marketing requires a strong sense of purpose. Why are you producing content? What aims do you hope to achieve?

14 Content Types to Inspire Your Content Marketing Plan

By | January 11th, 2017|Categories: Insight Content Marketing Blog|

If you’ve dedicated time and resources to a content marketing plan, you now need to ensure a steady flow of ideas.

The Beginner’s Guide to Content Marketing

By | January 11th, 2017|Categories: Insight Content Marketing Blog|

The use of content marketing to boost businesses has grown rapidly, with many companies working content into their wider marketing plans.

6 Steps to Develop an Effective Brand Language

By | January 11th, 2017|Categories: Insight Content Marketing Blog|Tags: , , |

Nailing your business’ tone of voice is an essential part of brand building. Words shouldn’t just be plucked from thin air.

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