Since Snapchat burst onto the scene in 2013, the social media stories format has become a valuable branding tool.
Creating content for social media is crucial for your brand to stay relevant, but this content must be of consistent quality.
By Rachael Bews| 2018-07-18T11:30:55+00:00 July 12th, 2018|Categories: Insight Content Marketing Blog|Tags: Click-Through, Click-Worthy, Clickbait, Digital Detox, Lead Gen, Nurture Funnel, Responsible Marketing, Slow Content, Social Media, Zombie Scrolling|
Falling down the social media rabbit hole is easy. With the rise of zombie scrolling, it’s time to review our responsibility.
Strategic in approach, editorial calendars were traditionally used in journalism. However bloggers and social media marketers now increasingly use them.
By Rachael Bews| 2017-12-12T11:57:42+00:00 December 5th, 2017|Categories: Insight Content Marketing Blog|Tags: Aspirational Brands, Brand Personas, Brand Storytelling, Guerilla Marketing, International Marketing, Marketing Strategy, Social Media, Target Audience, Tone Of Voice, Viral Marketing|
Brand storytelling is a vital part of your content strategy, but the line between creative and corny is fine indeed.
Staying up-to-date online may be a headache, but some social media essentials and tips will always stand you in good stead.
Your social media presence is an extension of your business and should encapsulate your values. This means you need a strategy.