Project Description

The Client

Taylor & Co Master Goldsmiths

Website

mastergoldsmiths.co.uk

The Brief

To introduce the innovative sales concept used by Berkshire retail brand Taylor & Co to local consumers through commercial content in regional luxury media.

Key Deliverables

  • An advertorial feature article (suitable for a double page spread) to explain the brand’s vision, products and values in an engaging and authentic way.
  • A clear and concise press release announcing the launch of Taylor & Co Master Goldsmiths geared towards consumer publications.
  • An engaging cover letter to approach consumer magazine titles with an invitation to a VIP launch event.

The Results

In order to understand Taylor & Co Master Goldsmiths, both as a retailer and an innovative business, The William Agency spent a day at its concept boutique in Royal Berkshire. This one-on-one experience allowed our editorial team to create a tailored advertorial feature, which was later printed across Fish Media Group’s Life Magazines portfolio (distributed in and around the Berkshire area).

“The William Agency recently wrote a very informative piece on our newly re-branded company Taylor & Co, which has been very well received by the press and published several times. I would highly recommend The William Agency to anyone requiring well-written, professional content that really does get noticed,” Mike Taylor, founder, Taylor & Co Master Goldsmiths