Project Description

The Client

Retail Jeweller magazine


The Brief

To create entertaining and informative news and feature content for a niche B2B/trade audience. To pitch, develop, research and write long-form copy and special editorial projects, including commemorative brochures for the brand’s key annual events.

Key Deliverables

  • Quality feature content to tight word counts and deadlines.
  • Engaging interviews with key figures in the UK and international watch and jewellery industries.
  • To research, write and deliver special editorial projects, including the annual UK Jewellery Awards brochure.

The Results

The William Agency has been collaborating with Retail Jeweller magazine since October 2015, with a focus on producing long-form features on topics such as content marketing, the digital customer journey, social media marketing, innovative store design, jewellery education, Millennial consumers, Generation Z and many more. We also offer editorial support for annual special projects, including the UK Jewellery Awards ceremony brochure and the Inspiring Independents commemorative magazine.