Project Description

The Client



The Brief

To conduct interviews with jewellery designers and brands to create feature content for JewelStreet’s active content marketing channels. Articles must align with the JewelStreet tone of voice and brand values, promoting originality, luxury and quality at all times.

The Results

The William Agency produced a variety of interview features for JewelStreet, bringing the history and personalities of its featured brands to life through engaging interview copy. Work was also carried out on existing JewelStreet copy; transforming its tone of voice and brand language to suit a refreshed brand identity and creative vision.