Project Description

International Jewellery London: Event PR & Content Marketing

The Client

International Jewellery London


The Brief

To provide ongoing content marketing, social media marketing and general marketing support to the UK’s biggest jewellery and watch B2B trade event.

Key Deliverables

  • To implement a content marketing strategy, incorporating an inspiring and informative blog for a B2B audience.
  • Support social media channels and encourage engagement with the wider jewellery and watch industries through meaningful social dialogue.
  • Create one-off marketing materials and strategic integrated marketing campaigns.
  • Assist in the creation of an industry-leading seminar schedule with expert speakers, including public speaking and hosting responsibilities.
  • Assist with copywriting, PR and general digital content tasks on a weekly basis.
  • SEO-led content marketing services, including original blog posts and interview features.

The Results

From January 2016 to March 2019, The William Agency worked with International Jewellery London to develop new content marketing strategies. Extensive feedback and analysis led to the introduction of a 365-day strategy for IJL in 2017, which made the three-day trade event (held in September annually) relevant year round.

A keen focus on Instagram and improved social media graphics supported the company’s growth and engagement among millennial audiences. 2017 saw the introduction of a long-term marketing campaign – #withyou. This business-wide concept spotlighted IJL’s dedication to its target audience, while also drawing attention to a digital hub of content, information and opinions.

“To say The William Agency has revolutionised our social media is an understatement. Sarah Jordan’s passion, attention to detail and work ethic makes her a powerful and precious part of our team,” Sarah Kitley-Spencer, (Former) Event Manager, International Jewellery London.

Contact The William Agency

Discover our content marketing services, SEO expertise and PR capabilities by contacting us today.