Heart (Global Radio): Commercial Content Services
Heart.co.uk (Global Radio)
Global is the UK’s largest commercial radio company owning well-known stations such as Heart, Capital and Gold.
To deliver content across a range of commercial activities, including native advertising, sponsored posts and broader digital campaigns. To provide support to the in-house operations team and offer a journalistic bridge between commercial targets and front-end editorial.
- To create on-brand editorial content in-line with commercial needs and client expectations.
- To produce lively, engaging and shareable reads to encourage maximum engagement across a range of social media channels.
- To work with the Heart.co.uk editorial team and operations team to meet tight deadlines and hit traffic and social targets.
The William Agency contributed to many commercial campaigns for heart.co.uk, specifically working with brands and businesses on sponsored content and native advertising campaigns. A steady stream of fresh ideas and an innate understanding of brand identity, language and tone were all essential for this fast-paced company.
“Sarah works across our native commercial content and our entertainment editorial on Heart.co.uk. She is a diligent, bright and hardworking editor. She is a quick thinking ideas person who works up unique angles in no time and executes with flair. I wouldn’t hesitate to recommend Sarah is a great fit for my team and gets on extremely well with everyone,” Nichola Lashmar, (Former) Digital Managing Editor, Global
Our Services: Commercial Content
The William Agency can provide your company with a wide range of commercial content services, from sponsored and native advertising campaigns and award entries, to recruitment drives and digital marketing initiatives.