Project Description

The Client (Global Radio)


The Brief To deliver content across a range of commercial activities, including native advertising, sponsored posts and broader digital campaigns. To provide support to the in-house operations team and offer a journalistic bridge between commercial targets and front-end editorial.

Key Deliverables

  • To create on-brand editorial content in-line with commercial needs and client expectations.
  • To produce lively, engaging and shareable reads to encourage maximum engagement across a range of social media channels.
  • To work with the editorial team and operations team to meet tight deadlines and hit traffic and social targets.

The Results

The William Agency conributed to many comercial campaigns for, specifically working with brands and businesses on sponsored content and native advertising campaigns. A steady stream of fresh ideas and an innate understanding of brand identity, language and tone were all essential for this fast-paced company. To find out more about our commercial content services, please contact us