Project Description

Heart (Global Radio): Commercial Content Services

The Client (Global Radio)

Global is the UK’s largest commercial radio company owning well-known stations such as Heart, Capital and Gold.


The Brief

To deliver content across a range of commercial activities, including native advertising, sponsored posts and broader digital campaigns. To provide support to the in-house operations team and offer a journalistic bridge between commercial targets and front-end editorial.

Key Deliverables

  • To create on-brand editorial content in-line with commercial needs and client expectations.
  • To produce lively, engaging and shareable reads to encourage maximum engagement across a range of social media channels.
  • To work with the editorial team and operations team to meet tight deadlines and hit traffic and social targets.

The Results

The William Agency contributed to many commercial campaigns for, specifically working with brands and businesses on sponsored content and native advertising campaigns. A steady stream of fresh ideas and an innate understanding of brand identity, language and tone were all essential for this fast-paced company.

“Sarah works across our native commercial content and our entertainment editorial on She is a diligent, bright and hardworking editor. She is a quick thinking ideas person who works up unique angles in no time and executes with flair. I wouldn’t hesitate to recommend Sarah is a great fit for my team and gets on extremely well with everyone,” Nichola Lashmar, (Former) Digital Managing Editor, Global


Our Services: Commercial Content

The William Agency can provide your company with a wide range of commercial content services, from sponsored and native advertising campaigns and award entries, to recruitment drives and digital marketing initiatives.

Whether you’re wanting support for a short-term project or a full commercial consultancy service, find out more about our commercial content services and get in touch to discuss how we can help.

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