De Beers Jewellery
The William Agency supported De Beers Jewellery for a period of two years ending December 2018. This multi-faceted consultancy project covered branded content, brand storytelling, press release writing, product descriptions, SEO copywriting and social media copywriting.
- Accurate, engaging and on-brand content for various De Beers touch points, including its website, printed materials, social media platforms and event spaces
- Bulk delivery of vast amounts of branded content to length and deadline
- Monthly social media captions for the brand’s Instagram account
- A complete overhaul of the brand’s storytelling, including its Home of Diamonds concept and High Jewellery ranges
- Product descriptions and digital content to further the brand’s organic search goals
If you would like to find out more about our experience across the luxury jewellery and watch sectors, please contact us.
Brand Storytelling Services
Does your brand story or ‘About Us’ content accurately reflect your identity? Have you outgrown your story and need to redefine your brand identity? Speak to The William Agency today.