Project Description

The Client

De Beers Jewellery


The William Agency supported De Beers Jewellery for a period of two years ending December 2018. This multi-faceted consultancy project covered branded content, brand storytelling, press release writing, product descriptions, SEO copywriting and social media copywriting.

Key Deliverables

  • Accurate, engaging and on-brand content for various De Beers touch points, including its website, printed materials, social media platforms and event spaces
  • Bulk delivery of vast amounts of branded content to length and deadline
  • Monthly social media captions for the brand’s Instagram account
  • A complete overhaul of the brand’s storytelling, including its Home of Diamonds concept and High Jewellery ranges
  • Product descriptions and digital content to further the brand’s organic search goals

If you would like to find out more about our experience across the luxury jewellery and watch sectors, please contact us.

Brand Storytelling Services

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