Project Description

The Client

Baselworld Brand Book (Untitled)


The Brief

To produce profiles for UK and international jewellery and watch brands exhibiting at Baselworld for the annual Baselworld Brand Book. Profiles must be in accordance with key themes and templates, while also adhering to strict word counts.

Key Deliverables

  • To research, write and deliver a selection of profiles that appeal to both the interview subject and the broader aims of the Baselworld Brand Book.
  • To adhere to specific content ‘types’ – Heritage, Craft & Design, Product – while also referencing an overarching ‘Moments’ theme.

The Results

Having collaborated with the Baselworld Brand Book in 2015, The William Agency renewed its relationship with the publication in 2016 ahead of the 2017 edition of Swiss trade event, Baselworld. The partnership resulted in 15 carefully executed brand profiles, each referring to the ‘Moments’ theme outlined by Untitled at the start of the production process. The William Agency was also invited to Switzerland to help write, edit and produce the ‘Baselworld Daily News’ – a series of daily publications distributed to exhibitors and visitors at Baselworld 2017.

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