Strategic in approach, editorial calendars were traditionally used in journalism. However bloggers and social media marketers now increasingly use them.


What is an Editorial Calendar

You and your team can use an editorial calendar to guide your marketing activity throughout the year. It offers a clear and succinct overview of particular, timely and season-specific content themes.

Read More: What’s The Difference: Blogging and Content Marketing


Editorial Calendar Ideas

There is no right or wrong way to create an editorial calendar. All that matters is that you choose the format that best works for you and your team. For format inspiration from the best editorial calendars around, take a look at these examples from Redbook, Esquire or InStyle.


Editorial Calendar Tools

There are many free tools available online that can help you to plan out your content calendar. If you like a visual approach, you might opt for a Kanban board style project management platform such as Trello. Alternatively you might create a graphic editorial calendar using Canva.

If order and logic suit you better, then the to do list layouts offered by Todoist and Asana might work well. Alternatively you might choose to use Google Sheets. All of these tools can be used collaboratively with your team.


How to Create Editorial Calendar

Keeping your content relevant is the key to having an effective content plan. Awareness Days offers a summary of all the key social dates in the UK. It also provides pre-populated editorial calendars and even a download to sync all of these dates with your calendar.

Given the deluge of content we come into contact with on a daily basis, it is unsurprising that we have seen a shift towards slow content marketing. Incorporate this into your editorial calendar by increasing you focus on quality over quantity – producing less new content and republishing more old content.

Read More: Untapped Secrets of Slow Content Marketing


Free Editorial Calendar Template

Create the right editorial calendar for you, your team and your brand, with our free editorial calendar template.

The William Agency Editorial Calendar Template

At The William Agency, all our writers, consultants and content marketing specialists have backgrounds in news and magazine journalism, giving them a unique perspective on editorial and engaging readers. If you’d like some support, please get in touch.