How to Convert Traffic to Sales

Hanan Al-Haifi

Read Time: 4 minutes

Capturing an audience and driving them to your website is great, but are you doing enough to convert traffic into sales?

You have a nice website, you’ve implemented SEO and figured out the type of Google and social ads that speak to your target audience. You are consistent with your online activity and you have created content that engages your niche. But are these leads actually converting when they land on your website?

Focusing your marketing efforts to generate traffic is very important, but this traffic means nothing for your business if it doesn’t convert into actual sales. There are so many reasons to why your traffic might not be converting.

Here is a breakdown of the main things you should to do to increase your conversion rate:


Top Tips to Convert Traffic


Optimise Your Landing Pages

Never send traffic to your homepage. Your homepage is too general and impersonal to get your target audience to convert. You need to create landing pages that directly speaks to the needs of the audience you’re targeting. The more relevant the page is to the initial query the user had, the more likely they will convert.

Here are the main elements you need to include on a successful landing page:

  • Clear title
  • Visuals
  • Simple direct copy
  • Clear call-to-action
  • Easy and quick form
  • Social sharing buttons

You can also use tools like Mailchimp or Get response to help you build landing pages easily.

Understanding where to place these various elements and how to word your landing page is very important. Keeping the user experience in mind when creating copy will increase your chances of conversion. Read more about UX copywriting here.

If you’re struggling with your landing pages or website copy, our team can help you optimise this for your target audience.


Create Added Value

So your online campaign is still driving traffic and your landing pages are now looking good too, but the conversion rate is still not as high as you expected. Something you should try to increase your conversion rate is added-value offers.

Added value can be anything your business can afford, like offering free deliveries or easy return policies. By lowering the barriers for a sale and creating added value you are making the decision easier for the user. If your business runs on a month-by-month subscription model, allowing a free trial period or throwing in a free month for users will incentivise them to at least try your service.

Netflix makes it really easy for users to convert by having a no commitment ‘cancel anytime’ policy and also providing a free-month for users.

Take note at the copy’s clear and simple messaging on the Netflix website.



Understand Your Traffic’s Behaviour

Something else you can do if you are struggling to convert traffic is explore the route customers take on your website. Try to understand where users are entering from, how they are navigating around your website and where they are exiting your site. You can get most of this information using Google Analytics.

This will help you improve various elements of your website including how things are worded or even where certain images are placed.

Read more: How to Perfect the Customer Journey Online

There are great tools that give you deeper insights into user interactions with various elements of your website. Crazyegg and Fullstory are some of the most well known analytics platforms for this.

They provide visual heat-maps that show you how the user is navigating your website by following their cursor’s movements. This will allow you to optimise your website by giving you a clearer idea of your customer’s journey.

Our team can help you convert your traffic by creating strategies and implementing them for you. Contact us for further information.

Read more: How to Write Engaging Content

Written By: Hanan Al-Haifi

Written By: Hanan Al-Haifi

Hanan is a content marketing creator and a contributor to The William Agency.


How to Perfect the Customer Journey Online
How to Perfect the Customer Journey Online

Creating an effective customer journey online involves researching your customer, mapping out their journey and planning a strategy around that. Ever wondered why your customers are leaving your website after spending a long time on a specific page? Or why you have a...

What is UX Copywriting? A Beginner’s Guide
What is UX Copywriting? A Beginner’s Guide

Create an easy and enjoyable online experience for your users with a considered UX copywriting and UX micro-copy strategy. With more people relying on the internet to find information and shop, companies must create websites and apps that align with the user’s needs...

When to Create and When to Curate Content
When to Create and When to Curate Content

Regularly sharing curated and created content that is of value to your target audience is really important to keep them engaged. Creating a comprehensive strategy will help guide your content calendar whether you are sharing content on social media, on your email...

How to Develop Your Brand on Instagram
How to Develop Your Brand on Instagram

If you want to develop your brand on Instagram, you will need to take stock and come up with a strategy. With more than one billion active monthly users, brands that understand how to establish their presence on this mobile platform are more likely to succeed. Here,...

How to Develop a Niche Content Marketing Strategy
How to Develop a Niche Content Marketing Strategy

To create content that powerfully resonates with your audience, you will need to focus on a niche content marketing strategy. What is a Niche Content Marketing Strategy?   Focusing on very specific niche topics will dictate the tone of your brand. It will become...

How-To Guide: Content for Social Media Stories
How-To Guide: Content for Social Media Stories

Since Snapchat burst onto the scene in 2013, the social media stories format has become a valuable branding tool. In recent years the social story format has been adopted by most social media channels, including Instagram, WhatsApp, Facebook and YouTube. Feeding into...


Pin It on Pinterest

Share This