Read on to discover how to implement a content marketing strategy, refresh your social media marketing, learn about SEO copywriting or develop an engaging brand identity. Below you will find some of our top tips and essential guides to kick start your #wordclass content marketing journey.
We’ve already highlighted the importance of keyword research for getting your content noticed and offered a beginner’s guide to getting started. Now we’re here to talk you through our favourite keyword research tools, what they’re good for and how to use them. ...
Do you want to write engaging content? Here's how to stimulate online growth for your business and get noticed. What is Engaging Content? Creating and distributing content that is relevant and valuable to your target audience is a fail-safe way to engage with...
As born storytellers, content is something that marketers fundamentally believe in. Exquisitely crafted, personally tailored, and straight from the heart. It can be difficult - given the deluge of soundbites and clickbait flooding our feeds, inboxes and searches - not...
Setting up a high-quality, regularly updated blog is one of the best things you can do for your online presence. Writing Your First Blog Post Not only does a blog provide added-value content for your target audience, and social media fodder to drive people to...
Though they come in different guises, the humble blog is still one of the most powerful tools in your online arsenal. Not only does Google still love all the fresh content coming its way (and reward you in rankings for regularly uploading relevant, informative,...
Like the years that have preceded it, 2017 has been a time of extensive change in digital and content marketing. Perhaps it is this rapid rate of revolution that makes our industry so exciting to be a part of. Constantly forced to evolve and forever on our toes, we...
What is a marketing campaign? In simple terms - a targeted message shared to drive action. Follow our top 5 tips. #1 - Know Your Audience For effective marketing campaigns, the first and most important thing to establish is - who is your target audience? A good way to...
With countless press releases sent everyday, there are various tricks you can try to help yours stand out from the crowd. What Is A Press Release? A press release is the standard format for releasing a newsworthy story into the journalistic world. Writing A Press...
The talented people who master the science and art of copywriting can report facts, tell a story and drive conversion. Copywriters sit somewhere between journalists, novelists and marketers. They really should wear a cape and fly. Set your literary genius free with...
Usability and User Experience (UX) are terms thrown around almost interchangeably in our digital world - but what do they mean? How do usability and UX differ and how can you use them to improve your customer’s digital journey? Usability When assessing your...
With so many saturated inboxes, email marketing can be a difficult medium through which to gain visibility and drive conversion. Yet when done well, your audience can actually look forward to receiving your emails. Here are 10 ways to boost your email open rate and...
Targeting keywords is one of SEO's oldest tricks. When it comes to keyword research, a little goes a long way. Yet many of us are unsure as to how we should naturally include specific terms (words and phrases) that we want our page to rank for. What Is SEO...
Promoting your content is good for driving traffic, but how do you capitalise upon all these extra visitors to your site? Conversion rate optimisation (CRO) is the process of enhancing your content for conversion. In other words, encouraging users to take a specific,...
Like it or not, social video is here to stay. Last year Snapchat and Facebook surpassed 8 billion daily video views. The introduction of Instagram Stories (a move many feel was designed to compete with Snapchat) shows how important video and live streaming have become...
Cast your mind back to the hazy days of Myspace and you might just remember when social media started its ascent. The concept was simple - sharing aspects of your life, your likes and dislikes, on a public platform. It is this ease of sharing information which has...
Creating content is just the first step. To achieve engagement, you need promotion. Get your content noticed with our top tips. GET YOUR CONTENT NOTICED WITH - ORGANIC There are a number of things you can do to improve the natural visibility of your content - that is,...
Copy cat got your tongue? Fear not! We have a few tricks that will boost your confidence and bring copywriting success. 1. Overcoming the blank page A writer’s worst nightmare is the dreaded blank page – starting from scratch without anything to say. The best place to...
Product descriptions are vital to e-commerce success. Like all digital content, the key is to write for both customers and Google. Product Description Writing For Customers: If your e-commerce site is your shop window, then your product titles and descriptions are...
Staying up-to-date online may be a headache, but some social media essentials and tips will always stand you in good stead. Understanding Social Media Marketing It’s easy to become overwhelmed by the pace and scale of social media. Even the term ‘social’ can send...
Your social media presence is an extension of your business and should encapsulate your values. This means you need a strategy. Put simply, a social media strategy brings together every reason for what you do on social media. It all needs a purpose. From liking posts...
A great content marketing strategy works like a spider’s web of content, anchored by meticulously researched and brand-led content pillars. These content pillars start to take shape thanks to bedrock content - some of the most fundamental and important content you...
More is being written about quality content marketing with every passing day, but this hasn’t stopped content marketing myths from blossoming. In the grand scheme of marketing, content-specific marketing is a new discipline. It may seem time-consuming, costly,...
Deciding what makes your brand unique and communicating this with an authentic brand story is often a challenge for emerging companies. Genuine uniqueness, especially in terms of product, is difficult to come across in saturated markets. Though this doesn’t mean the...
If you’ve dedicated time and resources to a content marketing plan, you now need to ensure a steady flow of ideas. Coming up with fresh themes is difficult for small companies working in niche industries, but easy access to ‘content types’ can be an inspiration...
Join the thousands of businesses using a beginner's guide to content marketing to set new goals and secure more customers. Apple, Tesco, Wholefoods, Coca Cola, ASOS and Nike... what do they have in common? They all use content marketing to capture new audiences and...