Words have the power to make or break your business
That’s why we create #wordclass content
Do you want words that get lost in the noise or words that cut through and make their mark? The William Agency is a specialist editorial and branded content marketing agency, exclusively using the power of the written word to grow your business and tell your stories.
All our writers, consultants and content marketing specialists have backgrounds in news and magazine journalism, giving them a unique perspective on storytelling and engaging readers.
The William Agency works with clients to transform brand communications, introduce and monitor content marketing strategies and overhaul social media marketing.
Words have the power to make or break your business. That’s why we offer a word class service.
We produce creative copy that engages your audience and achieves strategic goals.
Copywriting and PR
Turn to us for targeted copy, refreshing marketing materials and press releases.
Bring your brand universe to life with our authentic and professional storytelling skills.
Strategic in approach, editorial calendars were traditionally used in journalism. However bloggers and social media marketers now increasingly use them.
Beyond being a great professional who truly understands our brand and works within deadlines, Sarah is also a genuinely nice person and every one in the team has thoroughly enjoyed working with her. I would definitely recommend Sarah’s services.
Camille Casteran, creative director, TJDC - Vamp London
The William Agency recently wrote a very informative piece on our newly re-branded company Taylor & Co which has been very well received by the press and published several times. I would highly recommend The William Agency to anyone requiring well written, professional content that really does get noticed.
Mike Taylor, founder, Taylor & Co Master Goldsmiths
To say The William Agency has revolutionized our social media is an understatement. Sarah Jordan’s passion, attention to detail and work ethic makes her a powerful and precious part of our team.
Sarah Kitley-Spencer, event manager, International Jewellery London – Reed Exhibitions
Refreshing to work with a consultant who exceeds expectation and delivers on time. Sarah has been able to lend her background as a journalist fantastically to the needs of Talent Innovations, able to find new interesting angles relating to our products that are in line with latest search trends and topical to industry debate.
Mike Viney, marketing executive, Talent Innovations
Sarah Jordan is a diligent, bright and hardworking editor. She is a quick thinking ideas person who works up unique angles in no time and executes with flair. I wouldn’t hesitate to recommend Sarah is a great fit for my team and gets on extremely well with everyone.
Nichola Lashmar, managing editor digital and native advertising, This Is Global
Sarah is a great listener who reacts quickly to timely stories and her professionalism coupled with her bubbly personality is such a pleasure to work with. I can’t recommend Sarah enough.
Marie Grove Walton, director, Grove Communication
Working with Sarah is not just an enjoyable experience, she quickly gets under the skin of the challenge and deals with the project in a highly efficient and professional manner. She’s a great writer and knows her industry very well, so I would consider her an expert in her field. Add to that that she’s a lovely person to deal with and it’s a win-win. I’m looking forward to working with Sarah on lots more projects going forward.
Christine Colbert, co-owner and managing director, House Creative
Sarah has been very generous with her time and expertise, and has been pivotal in bringing Medusa Showcases to the attention of the jewellery community.
Hilaire O’Shea, founder and CEO, Medusa Protection Limited
I learnt a great deal from Sarah, including social media strategy, sourcing engaging content and improving SEO for online articles and I really value the time I got to work with her.
Angharad Kolator Baldwin , digital assistant, Gem-A
It’s been a pleasure to work with Sarah. Her industry knowledge and communication skills are second to none. No matter what, she is always there to help. I wouldn’t hesitate to recommend her.
Hollie Francis, trade accounts manager, Henryka
Sarah Jordan is a highly dynamic, proactive and accurate editor and communications specialist, who is digitally skilled and focused, and knows instantly how to boost the effectiveness of her clients’ communications.
David Brough, editor, Jewellery Outlook
The William Agency only creates word class content.
When used cleverly and confidently, the written word can foster a complete brand universe – a story that draws people into your world. We create nuanced, thought-provoking content that grabs attention and hits commercial targets. We are rooted in a journalistic spirit with a commercial mind-set.